Brian Schoenholtz
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aggravateme.comzenwayllc.comaitcoh.comredelephant.republicanhowarddentalcare.crbathrooms.aitcoh.com

AI Transformation, Growth & Operations Executive · COO / CMOMap the workflow. Automate the friction.

I run marketing, sales, service delivery, and reporting as one system, with AI doing the repetitive work. That means fewer handoffs, lower costs, and a pipeline leadership can see without asking for a report.

Start a conversationSee the case studies
  • 20+ years operating
  • Global Executive
  • Hybrid or remote
Brian Schoenholtz, AI Transformation, Growth & Operations Executive
  • $80M+Sales from an enterprise product line I inventedCareerBuilder Premium Branding, over the life of the product line
  • $500KEstimated annual technology, agency, and production cost savedAging In The Comfort Of Home®, since March 2025
  • OneOperating system across multiple business divisionsMarketing, dealership growth, contractor operations, service delivery, and reporting at Aging In The Comfort Of Home®
  • 50+Web properties and AI-enabled applications shipped since March 2025Across 33 internal initiatives at Aging In The Comfort Of Home®
Typical RolesRoles
Chief Operating OfficerChief Marketing OfficerChief Transformation OfficerHead of AI TransformationFractional COO / CMO

Case Studies

Six mandates, and what each one changed.

A product line invented inside a Fortune 500. A national company running multiple divisions on one system. A consumer brand built from nothing. Different industries, same job every time: find where the business loses time or money, fix it with a system, and stay accountable for the result.

Aging In The Comfort Of Home® brand mark beside an accessible bathroom with a curbless walk-in shower and grab bars
Company-wide AI transformation

AITCOH™ Operating System

2025 – PresentChief Operations Officer. Mandate: put multiple divisions on one system.

Broken
Divisions ran marketing, dealership growth, contractor operations, service delivery, and reporting as separate manual processes.
Built
One system for the whole company: 33 build projects that automate capture, routing, follow-up, and reporting.
Changed
About $500,000 in annual technology, agency, and production cost saved, with every division now running on it.

50+properties and applications shipped since March 2025

aitcoh.com

CareerBuilder logo at 200 N. LaSalle Street, Chicago, with Premium Branding employer campaign pages shown on a laptop and in print
Enterprise product invention

CareerBuilder Premium Branding

2007 – 2008Director of Interactive Design, then Strategic Account Executive. Mandate: invent and scale a new enterprise product line.

Broken
Enterprise employers were posting plain-text job listings: no differentiation, no story, and no measurable candidate engagement.
Built
Premium Branding: media-rich recruitment campaigns with the collateral and production system to fulfill at Fortune 500 scale.
Changed
CB Media grew past 50 people into the company’s highest-margin division, built on that same production system.

$80M+in sales over the life of the product line

Degen Brands™ mark and tagline, Bold Strategy, Intelligent Ops, with a laptop dashboard and a workflow of chat, design, and automation blocks
AI agency & delivery system

Degen Brands™ AI Agency

2023 – PresentFounder and Principal Advisor. Mandate: build the agency, the delivery system, and the offer.

Broken
Growth-stage companies needed positioning, launch content, and sales assets, but never enough to justify hiring full teams.
Built
Packaged launch and scale offers, AI content and sales-enablement systems, and CRM-driven outreach sequences.
Changed
Work at agency quality without agency headcount, because the AI systems carry most of the production work.

500%delivery throughput gain

degenbrands.agency

LimeCoral™ logo with surfboards, a printed tee, and the brand mascot characters on a beach set
Consumer brand scale

LimeCoral™ Apparel Company

2008 – 2015Founder. Mandate: build the brand, the distribution, and the agency that funded it.

Broken
A Costa Rican surf brand starting from zero in a market owned by global labels, with no distribution and no athletes.
Built
Brand, apparel lines, a 20+ athlete program, wholesale distribution, and an interactive agency serving CareerBuilder for seven years.
Changed
Principal sponsor of Costa Rica’s national team, which won the 2014 World Surfing Championship in LimeCoral™ uniforms.

100+international retail locations

Facebook Instagram

AggravateMe.com wordmark with the line You have the right to complain, a megaphone, and a checked complaint form
Independent product build

AggravateMe™

Current buildSole builder. Mandate: take a consumer problem from idea to a live product.

Broken
Consumers with a legitimate complaint had no way to find the right official channel or build a record that holds up.
Built
A free tool that finds the right complaint channel and builds the record, shipped solo on React, TypeScript, Express, and PostgreSQL.
Changed
Live and taking payments, with the complaint routing kept free so it still helps people who never pay anything.

Liveshipped end to end by one person

Try AggravateMe live

Perceptions Magazine covers from October and November 2006 with an open interior spread, set against Islamic architectural details
Editorial design

Perceptions Magazine

2006Creative and editorial lead. Mandate: reach Western readers for the Grand Mosque of Kuwait.

Broken
The Grand Mosque of Kuwait needed to reach Western readers when coverage of Islam was dominated by conflict.
Built
Perceptions Magazine: editorial platform, identity, and issues designed cover to cover for the Mosque and its Cultural Center.
Changed
A published cross-cultural magazine that reached Western readers, formally acknowledged by the Amir of Kuwait.

2 yearsliving in Kuwait City, Kuwait

I’ve spent twenty years in the trenches, not above them. I map the workflow, write the automation, and take the sales call, because a strategy I can’t execute myself is not one I trust for my team.

Brian Schoenholtz

Operating System

Organized systems, every time.

See the operating model at Degen Command

AI Systems, Automation & Revenue Operations

  • Applied AI workflow design
  • AI assistants and chat systems
  • CRM and lead routing
  • Lifecycle automation and pipeline visibility
  • Human review built in

Growth, Brand & Go-to-Market Systems

  • Go-to-market architecture
  • Demand generation and SEO
  • Packaged offers
  • Content operations
  • Enterprise sales enablement

Operations, Delivery & Scale

  • National expansion
  • Dealer and installer onboarding
  • Process design and SOPs
  • Vendor and partner management
  • Cross-functional leadership
Stack
  • OpenAI
  • Anthropic Claude
  • Google Gemini
  • n8n
  • Zapier
  • Airtable
  • HubSpot
  • Salesforce
  • Webflow
  • Vercel
  • Netlify
  • Firebase
  • Resend
  • Runway ML
  • ElevenLabs
  • Replit
33

internal initiatives at one company, designed, built, and run in-house while I ran day-to-day operations. A sample of what they produced:

  • Lead GenerationDemand & conversion assets

    • Campaign landing pages and evaluation funnels
    • Interactive assessments with scored PDF reports
    • Customer surveys and follow-up flows

  • Sales ToolsRevenue & estimating tools

    • AI sales assistants and guided customer intake
    • Profitability, pricing, and job-costing calculators
    • Quote builders, project briefs, and receipt generators

  • ExpansionRecruitment infrastructure

    • Dealer and partner recruitment pages and decks
    • Onboarding intake wizards and launch packages
    • Private partner portals with scripts and compliance guides

  • Field OpsContractor systems

    • Operating hubs with SOPs, checklists, and QA standards
    • Field technician portals and workflows
    • Materials tracking and mileage tools

  • PartnershipsInstitutional proposal assets

    • Healthcare, retail, and government partnership proposals
    • Executive education and community pages
    • Market data widgets for presentations and validation

  • Brand SystemsProgram & brand architecture

    • Branded program pages and membership sites
    • Company web ecosystems and education hubs
    • Training, presentation, and process documents

Plus the work that never shows up in a project list: sales calls, estimates, proposals, contractor coordination, customer visits, and executive support.

Reach

Built for the Fortune 500. Lived and worked across the Americas and the Middle East.

  • 2,500+client accounts in the CareerBuilder archive
  • 40countries visited
  • Globalexecutive
Brands built for
  • Apple
  • Microsoft
  • IBM
  • Oracle
  • Cisco
  • Sony
  • Boeing
  • Raytheon
  • McDonald’s
  • Coca-Cola
  • Pepsi
  • Starbucks
  • Kroger
  • Target
  • The Home Depot
  • 7-Eleven
  • CVS
  • Bank of America
  • Wells Fargo
  • Chase
  • State Farm
  • Allstate
  • Comcast
  • Netflix
  • UPS
  • Samsung
  • Xerox
  • Deloitte
  • KPMG
  • Kaiser Permanente
  • Humana
  • USAA
  • Liberty Mutual
  • Halliburton
  • Dow
  • Unilever
  • Kellogg’s
  • Lowe’s
  • Burger King
  • DHL

Client archive: 2,500+ employer accounts served through CareerBuilder Premium Branding, CB Media, and LimeCoral™ Interactive.

In their words

  • DAMN! That’s fantastic… each lead is worth $5,000 to Apple

    Patrick M.Design Product Manager, CareerBuilderApple, talent site

Named organizations were program accounts, not independent retainers.

Lived and worked

United StatesCosta RicaNicaraguaSaudi ArabiaKuwait

Traveled to

AustriaBahrainBelgiumCanadaChinaColombiaCubaCyprusDenmarkDominican RepublicEcuadorEgyptFranceGermanyGreeceGuatemalaHondurasHong KongJapanLatviaLuxembourgMexicoNetherlandsNorwayPanamaPhilippinesPolandQatarSpainSwitzerlandSyriaThailandUnited Arab EmiratesUnited KingdomUruguay

Contact

Tell me what is not working.

For leadership teams that need AI actually adopted, revenue systems that hold, and operations that scale without breaking.

View my resumeDownload the PDF
Best fit

COO, CMO, and AI transformation roles: revenue operations, growth systems, and national expansion.

How I work

Hands-on. I define the system, build the workflow, align the team, and measure the result.

Start a conversation

A few details and I will come back with a straight answer on fit.

Used only to reply to you. Not shared, and not added to any list.

Prefer email? brianschoenholtz@gmail.com